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You can outsource the tasks and find the guts to do emotional labor instead.
Authenticity versus emotional labor
Emotional labor is the work of doing what we don't feel like doing.
For the rest of us, there's the opportunity to be a professional, to exert emotional labor in search of empathy-the empathy to imagine what someone else would want, what they might believe, what story would resonate with them.
We do this work, this draining emotional labor, because we're professionals, and because we want to make change happen.
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